Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.

The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you've completed the first step and are on your way!

Below you will several list-building ideas that will help you make the most of your email marketing efforts:

1. Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.

2. Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.

3. Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. (Note: If you don't have a Privacy Policy, put the words "privacy policy generator" into a search engine and you should be able to find a suitable form for your readers to review.

4. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.

5. Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they'd be interested in.

6. Archive past newsletter issues. A "library" of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.

7. Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher's newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!

8. Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on "goodies" throughout the year, your subscribers are unlikely to leave.

9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.

10. Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.

11. Include a "Sign Up" button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.

12. Add a squeeze page. A squeeze page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.

13. Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more "believable". To increase that believability, include full names, locations and/or urls; don't use "Bob K, FL" as a testimonial name.

14. Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or Wordpress.

15. Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.

Your Downline Builder is NOT Working!

Are you spending hour after hour clicking your life away and
not getting anywhere? You are banging your head against the
wall to build your downline and nothing happens, don’t you?

As a good student you implemented every strategy that your
mentor told you to do, but with nothing to show for. Are you
missing something or are you just not working hard enough?

None of the above. Your mentor simply didn’t tell you the
whole story. In order to drive massive traffic and rapidly
growing your downline, you need to create name recognition
and brand awareness. Don’t know what this means?

Here’s an example: You are looking for a product. To make it
a bit harder, let’s say this product is free. Even free
stuff is hard to “sell” if you don’t have the trust of your
visitors. Ok, let’s say you can get this product from Amazon
and from Joe’s online store. Both are giving the same free
product away. From whom would you download? I bet it is
Amazon. Why? Because you trust them and you have heard of
them before. On the other hand, who in the world is Joe?

The same principle holds true for any other service or
product offered online. You need to earn the trust of your
visitors and customers before you can start thinking of
making any money. How long does it take to create this name
recognition and brand awareness thing? Years, sometimes many
years. Did I just discourage you from doing anything online?

I hope not, because to every problem there’s a solution
these days. Why should it be any different with this
problem? Ok, let’s get down to the most important asset you
need to create in order to make money online, your downline!

Of course there are many other downline builders out there.
Why should you abandon the ones you’re using and switch over
to another one?

There are 3 reasons why:

1. This downline builder creates name recognition and brand
awareness, therefore it is working. Other downline
builders are just a bunch of links with your IDs.
2. It is 100% FREE.
3. You can add any downline builder to the system to keep
your asset you already worked so hard for. This is
actually working in your favor.


I could overwhelm you with a flood of testimonials and a
mile long list with all the features you get with this
downline builder, but I leave this up to you. The only thing
you need to remember is the name of this system.

POWER BLOG

That’s all. Sooner or later you will come across this name
again and maybe you will remember this email.

Silly me, I almost forgot to give you a link to this system.

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Marketing Tips to Make Your Site Search Engine Friendly

There are a few things to you should keep in mind when creating content for your website or membership site. I've listed 7 search engine friendly tips that will help you rank well and steer clear of problems you don't need.

You've probably heard a few of them before, and I'll put them together for you to help you remember them ok?

1. First of all, we know we should use unique content wherever it's possible. You can find a great deal of content by searching and affordable PLR or low/no cost reprints too. To the search engines, unique content is at least 30% rewritten or different than any other webpage on the internet.

If you need ideas for unique content, you can get on some mailing lists, newsletters, and research topics that interest you. Compare products, ideas, and research results, review products or endorse people you like. Another casual rule is to write 70% of an article you're referring to about a particular subject.

You may want to stay with topics that are current, so it is beneficial to browse some of the bookmarking sites and social sites for new ideas. A people friendly site is not restricted to business ideas, but fresh new topics are of interest and work like "hotcakes." I like to add a little humor where its appropriate or a viewpoint that's not ordinary. Everyone has their own experiences and that's what makes them the unique person that they are, so information sharing is all the more interesting when we discuss and review them.

2. Add New Content Regularly

To maintain a high page rank with the search engines, and a quality membership site, webmasters need to regularly add new content to their websites. The freshness of a newly written blog is a desirable thing. Blogs are a great way to add content on a regular basis. Inviting comments is also a good way to increase your ranking, and at the same time may give you new ideas for follow up blog posts.

3. Keyword Use

Remember to select specific keyword phrases that are relevant to the webpage you are optimizing rather than general terms. Being more specific will get you more targeted traffic to your site, and if you're general with your terms, the competition is so great that you may not be selected in the top ranking sites for those.

Specific keyword phrases will also help you to get more targeted traffic and a higher page ranking for these phrases. Choose "long tailed" keywords or phrases so as to narrow the idea or communicate better to the reader what to grasp.

Look at what the competition is doing also. Check out at least the top ten results for your keyword phrases on various search engines. Look at the description and meta tags on your competitors pages to get some ideas.

Don't use too many keywords though. Optimal keyword density is not clear, but many recommend aiming for 3% and 7% to get the most traffic without being penalized by the search engines. You don't want to make the article look stuffed with keywords for your readers either.

Put the keywords where they will have the most notice, at the top of the page, in your first paragraph and in the title and headline tags. You'll want to keep them closer together to add search engine value, but this will not change the optimization of the webpage. Vary your keywords and don't always use the same ones so that they become very obvious or loud to the reader.

4. Create Dynamic Links

To achieve a high serach engine ranking it is important to get other sites to link to your membership site. These will be one way links, or reciprocal links, where you link to another site in return for them linking to you.

5. Easy Navigation

Don't make the readers wonder where things are or need to ask questions to get around the site. Make the information and linking structure visible and easy to find, a user friendly website. Give directions and make it easy to find a similar topic or product.

6. Attention Grabbing Headlines

Use informative headlines throughout your webpage content, including your keyword phrases where appropriate. Captivate your readers' attention and draw a picture or punctuate an idea, keeping in mind it's not too taxing to follow the flow of the article.

7. Tagging Your Webpage

Finally, remember to include descriptive tags (Alt tags) on graphics so that they make sense and explain what the graphic is, but you'll want to include your keywords if possible.

Also, use descriptive title tags on all of your web pages to show what the page is about. Limit these to 59 characters. Add descriptive description tags to all web pages, and limit them to 150 characters.

If you're blogging or article writing, you may be able to include tags at the end of your post. These tags are associated with your ID and your business or webpage and listed as searchable phrases. These are tags you won't need to advertise using PPC campaigns. They are simply posted with the article and indexed according to the post.

If writing regular content is too much of a strain for you, I've found a great way to outsource this problem. The only thing you'll need to know about this is that your own links will not be the only ones you promote. It's similar to linking though, so it can benefit the both of you to network on this. The author that writes the article gets the link and you get the content. You can get this with a free membership at MyArticleNetwork, you just put your site in and choose the topic and the remote publisher does the work for you. If you want to also submit your own blogs and articles with your own links, you can pay a small fee and they will be distributed throughout many networks.

www.myarticlenetwork.com