Sunday, September 16, 2012

So Many Affiliate Programs! Which One Do I Choose?

So Many Affiliate Programs! Which One Do I Choose?

Ask questions first before you join an affiliate program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on.

Will it cost you anything to join? Most affiliate programs being offered today are absolutely free of charge. So why settle for those that charge you some dollars before joining.

When do they issue the commission checks? Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.

What is the hit per sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

How are referrals from an affiliate’s site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.

What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.

Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.

Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.

Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.

Lastly, what is the amount of commission paid? 5% - 20% is the commission paid by most programs. .01% - .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.

These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available.

Wednesday, December 7, 2011

Top Reasons to Have an Ezine

Top Reasons to Have an Ezine

Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.

Build a relationship with the people on your list. It's common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.

Keep in touch with prospects and clients. Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.

Drive traffic to your website or blog. As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into 'silent salespersons'– driving traffic to your website and building your lists around the clock.

Build content on your website. Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:

Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.

If you optimize your article placements, you will not only make your website 'meatier', but you'll also bring new traffic from the search engines.

Get feedback from your readers. Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a 'Letters to the Editor' column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It's also great for relationship building!

Develop an information product. If you deliver your newsletter once a week and include two articles, at the end of a year you'll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!

Grow your mailing list. Let your ezine subscribers work for you. Be sure to remind your readers that it's okay to forward your newsletter to anyone they'd like. In addition, it's important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, 'Get Your Own Copy of XXXXXX', with a link to your squeeze or opt-in page is all it takes!

Gather demographic data. By offering surveys, feedback forms, and niche reports, you'll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!

Save money! All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it's proven that email marketing is the most cost-effective marketing solution for companies just like yours!

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Friday, October 7, 2011

How to Get Started with Affiliate Marketing

How to Get Started with Affiliate Marketing

Almost everyone has heard of affiliate marketing, but not everyone knows what it is or what the use of it is. Affiliate marketing is actually the perfect way for someone to help take their business or website to the next level. It is basically extremely low cost paid advertising.

Developing a website can be quite involved, but many people truly love doing it. There is a lot that goes into developing a website; you have to select a hosting site, come up with a clever link, design and lay out the entire site, keep it up to date with fresh new ideas so that people keep coming back, and many other tasks. Driving traffic to your website can be quite difficult at first, but once you have truly developed your site, you will be surprised how many people will begin popping in, and this is where affiliate marketing comes into play.

Affiliate marking programs feed off of already established website traffic. The more people that come to your site, the more likely you are to make money off of your affiliate marketing programs. The more people that click on the affiliate marketing ads on your website, the more likely the affiliate marketing companies will receive new clients and begin to increase their sales.

Affiliate marketing is when a company studies the type of traffic that you are receiving to your website. They will then carefully select ads that they feel will receive the greatest amount of traffic based on the topics in your website. Since some of the affiliate marketing programs do make a very concentrated effort to match the ads with the topics, this tends to help drive more traffic to the ads, which in turn earns the website owner more money.

Getting started with affiliate marketing is easy. Select your favorite search engine and type in reviews for affiliate marketing providers or programs. Then read through and select the top ranked programs available and sign up. Make sure to read through the agreement terms. Not all affiliate marketing programs are created equal. Some pay based on clicks while other pay based on sales. It all really depends on the amount of money you are looking to earn and how quickly. Just keep in mind that more ads on your page does not equal more money. There is a certain point in which people feel that a website is too cluttered, and will assume that most of the ads are spam. This means they will avoid clicking them in fear of a virus. There are many great affiliate programs available, just be careful not to go overboard.

To learn more about an affiliate marketing system that gives newbie Internet marketers a head start on generating affiliate commissions with no real effort at on banner!

Thursday, September 22, 2011

How to Get Targeted Traffic from Reputable Sites

One of the best strategies to build targeted traffic is to get this
traffic from the web sites that already have it. Nice, targeted and
verifiable traffic.

But finding all that sites, getting in touch with their owners,
negotiating your banner or link or content publication - all this can
eat plenty of time.

Now just imagine that there is a system where sites with targeted
traffic are gathered "under one umbrella": they have age and SEO
reputation, they have traffic AND they agreed to publish the content
of other people on their web pages.

This system is called Free Traffic System (version 2)

Free Traffic System works like this...

You write an article or comment and then go to Free Traffic System
members area where you can choose the sites to publish your content.

You choose the sites, check their traffic stats, check their relevance
to the topic of your content - once the choice is done you publish
your content.

When your content is published, you get:

- publications on sites with real and targeted readers;

- one way links on reputable and trusted web pages.

Does it make any sense to blast your content to gazillions of sites
that are on the verge of being de-indexed, when you can send your
content to the sites with traffic and reputation?

Obviously it does not :)

Get your content published on the sites that matter!

Free Traffic System